Data quality - Data life cycle
Ensure the durability and lifecycle of your data!
Data Quality Management – Data life cycle
All over the world, the future of every company is linked to data. All business sectors must now integrate data as a whole into their strategy. The new technologies of Big Data and connected objects (IOT) do not consider data in isolation, but as a whole.
Nevertheless, as technology and user behavior change ever more rapidly, data collected a year ago is already no longer valid. To maintain high data integrity, we need to take into account the data life cycle of each piece of data, and bear in mind its influence on inherent quality.
Data life cycle, definition and management
We can compare the data life cycle to that of any living thing.
Indeed, data should be considered as a living being. It will go through various stages, from the moment it is created, collected and recorded in a system, to the definition of its use, its growth by agglomerating with other data, its cleansing and final deletion. All the stages in this process constitute the data life cycle.
What is Data Life Management?
Once the notion of the data lifecycle has been integrated, it’s time to think about how it will be organized within the company, and how it will ensure data longevity.
Depending on their activity and purpose, each company will propose different ways of managing its data.
Nevertheless, there are 5 major stages that we find in every DLM:
This data lifecycle management of your information will optimize the following processes:
- Limiting the use of data: knowing the different stages in the life of your data, and guaranteeing that it is stored securely, curbs any possible drift or inappropriate use of your data.
- Increased data availability: knowledge of the management stages, available formats and storage of your data considerably facilitates access to it.
- Increased data integrity: the implementation of distinct management processes optimizes data quality by avoiding the creation of duplicate or unreliable data.
Implementing tools to manage and validate data relevance has become vital to guaranteeing data quality and integrity.
A company’s activity, success and profitability are based on data management and processing at every stage of the data lifecycle. Optimizing this management is a demanding task, requiring day-to-day organization, for which Data Enso provides support.
We propose to become your partner in your data reliability processes by implementing one of our Data Quality Management solutions.
Our validation, verification and enrichment solutions can be integrated quickly and easily into your collection tools, with little development.
As a complement to our online solutions, we can intervene on your stored data via batch processing.
EnsoEmail
- Optimize your marketing campaigns by collecting quality email addresses
- Offer your services to verified contacts (blocking disposable/temporary emails)
- Assist in data entry by automatically correcting email addresses for your contacts
EnsoPhone
- Reduce the number of false numbers collected online
- Optimize your phone prospecting campaigns
- Improve the quality of your customer follow-ups
- Check and confirm fixed and cell phone lines in more than 230 countries
EnsoAddress
- Standardize the capture of your customers' postal addresses
- Improve your customer journey by activating the automatic completion of their postal information
- Reduce the number of returns of your mailing campaigns (PND)
- Use our solution in more than 100 countries
EnsoDedup
- Enhance your database quality by eliminating duplicates for precise and reliable decisions.
- Ensure data consistency by removing duplicates and normalizing information for effective marketing actions.
- Streamline your database management by identifying the primary data to retain, thereby ensuring clean and up-to-date data for all your activities.